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Marketing Matters

Simply Put:  It’s All About The Marketing Strategy

At KLEIN REAL ESTATE,  we believe that every home has a story and we highlight that story throughout our marketing to uniquely position each home we sell to its targeted buyers.  To that end, we work with you to identify characteristics that make your home unique, research the history of your home and its surrounding area and create the home’s storyWe develop a unique selling proposition  that sets your home apart from other relevant properties on the market.  And finally, we conduct a demographic analysis to determine the characteristics and lifestyle of your home’s target buyers.  Once this phase is complete, we create a focused marketing strategy  which highlights your home’s story and unique selling proposition and positions your home to connect properly with its buyers.

KLEIN REAL ESTATE strongly believes in the four P’s to create Superior Results for our sellers. Proper pricing, strategic positioning, thoughtful property preparation, and effective promotion will increase your home’s sale price and reduce the number of days on the market.

From our experience, we know that thoughtful Preparation, including necessary repairs, professional staging, landscaping, and freshening things up, can significantly improve the appeal of a home, attract more qualified buyers, and significantly increase the sale price of a home.

Additionally, we know that determining a list Price is crucial and is a two-step process. Because we are Certified Pricing Strategy Advisors, you can be sure that we are well informed as to the current local market trends, the local buying/selling environment (seller’s market vs. neutral market vs buyer’s market), and relevant local properties. In determining a price for your home, not only will we work with your goals in mind, but will also take into consideration the current market trends and other active properties to determine a fair market price. Then we will recommend a Positioning Strategy which will be based on currently active properties in the home’s immediate area.

Finally, is our Promotion approach. Klein Real Estate uses all facets of promotion to present your home, including professional property photography and video, customized property websites, local, regional and international online advertising, print advertising, direct mail, social media advertising, email networking, and video marketing. We choose targeted forms of advertising and promotional options to create the greatest amount of exposure to your home so it is seen by the largest volume of targeted buyers worldwide.

This is the secret to our success! 

If you are interested in selling your home, please contact us at 310.459.7765 or Team@KleinListings.com.